To bring the dreamy feel to life, gradients were strategically incorporated throughout the packaging design, based on the type of chocolate. Each variant boasts its own unique gradient, with the white chocolate package featuring a light gradient, the dark chocolate package showcasing a deeper and darker gradient, and the milk chocolate package, the focus of this case study, employing a balanced and captivating gradient. Complementing the gradients, the cornerstone of Dreamy Delights’ branding is a handcrafted font used in the main logo. This distinctive font adds a personal and artisanal touch, effectively capturing the brand’s commitment to quality and craftsmanship. Positioned as the focal point, the logo prominently graces the packaging, establishing brand recognition.
Dreamy Delights
About
Tools Used
InDesign
Illustrator
Photoshop
Project Type
School Project
Year
2023
Brand Development
& Package Design:
Setting Up The File:
In addition to the design elements, I personally designed the slide box packaging to enhance the overall consumer experience. With the intention of providing convenience, I specifically chose this type of packaging to allow people to reclose the box and enjoy more chocolate later if they choose to. When creating the Illustrator file for the chocolate box design, I included a dedicated layer for cut lines, fold lines, and perforations. This meticulous attention to detail ensures precise production and effortless assembly of the packaging. The gradients within the design are thoughtfully aligned with the structural elements of the box, seamlessly blending the visual appeal with the functional aspects of the packaging.
Product Information:
Beyond the visual appeal, the packaging provides essential product information. It includes details such as the product weight, ingredients list with allergen information, nutrition facts panel, UPC, and manufacturer information. These elements ensure compliance with industry standards and provide consumers with the necessary information about the product.
Conclusion:
Through the implementation of a handcrafted font for the main logo and the strategic use of gradients, the Dreamy Delights Chocolate/Candy Box project successfully brings the brand’s dreamy feel to life. The packaging design showcases the brand’s commitment to quality, craftsmanship, and attention to detail. By incorporating gradients that align with each chocolate variant’s characteristics, the design captivates the target audience and conveys the luxurious experience of indulging in Dreamy Delights’ creamy milk chocolates.
